The google ads are important for SLP as he needs to generate some sort of income towards the running of the site.Every time you click on one he gains a few cents,which all add up.I have these on my own website,and although they don't generate me fortunes,it helps towards the costs.He can't expect everyone to donate $10 every month,so every little helps.
Do him a favour and click on a couple every now and then,it doesn't cost you nothing,I have been,and you are doing your bit to keep the site afloat.

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"Police up your spare rounds and frags.Don't leave nothin' for the dinks." Sgt Elias Grodin-Platoon