I have to disagree here, now I am not jumping on and downloading this or that and just forking over money for these themes, but I am also not purchasing those "face boards" and stickers you see people putting on their 360s, honestly I do not care what my box looks like or what my "theme" is,

but it gives the gaming industry more incentive to work with an already complete game.

Would you rather wait 2-3 months longer for games to be released so the producers can make/create those cars you purchased or even those songs.

Honestly I think they should take it one step further. Drop the price of games to say $45, produce the game fast, if the gamer likes the game they can spend $15 for the multi-player version, another $5 for maps, another $5 for game-play styles and so forth and so on...The options are nearly limitless.